Thursday, December 29, 2005

Looking Back At 2005

First of All I would like to thank all of you for your response to my previous post . it was really encouraging to see that my blog is being checked regularly by so many people . I recvd at least 20 emails from friends and friend's friends who checked the last posting and liked it . Thanks a Ton ! Keep Coming back .

Now  as  the year end is approaching I think its time for some serious bookkeeping . During this time of year  Most celebrity blogger posts their  prediction for the upcoming year . I will save that for my next post for  now let me recollect what all happened in 2005

To begin with 2005 was an eventful year for me . both on professional as well as personal fronts . so I decide to list them here . some of the news are global & you might have read them in news paper and some are very personal and nobody know about them . all are equally important for me .So here we go ..

  • 2005 started with me loosing a chance to sell SkillPoint at Texas Instrument's Bangalore operations . It was a real set back as that deal could have given  us a solid reference base in bangalore corporate market .But I think I pretty well make up for that . now we have Big companies like  Idea Cellular ,Xansa  and couple of other US Based Staffing firms as our  client .
  • After much of delay I launched my blog . only to discover that world is too busy to read my crap . but slowly and steadily people begin to visit it regularly . having the blog URL in my Gmail signature helped .
  • Much awaited Google IPO and a spur of activity in Internet market . Euphoria like Dotcom Days .
  • Nishant was blessed with a baby girl and I am still not able to visit him and see the baby . Sorry Nishant !
  • Some people from my College Gang  decided to take the "Red Pill" (they joined Microsoft ) and moved out from Delhi. So I am left with very few folks of mine in Delhi . This year it was  little more lonelier here.
  • This year I took my first Flight .It was SpiceJet Flight from Delhi to Pune . Being in Air did excited me but over all experience of Air Travel was very disappointing .I prefer traveling by Indian Railway :AC Second Class  . It has more leg room .
  • I lost my Grandfather this year . my first encounter with the death of a family member  . living it once was bad enough so I will not even mention it here in details  .
  • We got our first client in Hyderabad , Chennai ,Pune and USA .I meet with K P Pandyarajan of MaFoi . A really dynamic person .
 
  • My brother Vikrant Became a Sr.Software Engg at Quark and visited USA . as per his word "America Bahut Achee Jagah Hai , Wahan Log aate Jaate aapko Greet Karte hain" (USA is a cool place . people (read Girls )  greet you Good morning even if you don't know them) .
  • Discovered Paul Graham  and his writing on net  . the guy is a genius .
  • One of my college time buddy who used to look like a good partner in my crusade of living as a  confirmed bachelor  was floored . He is happily engaged and a bit too busy to call .
 
  • Visited SHIMLA  a  really very very beautiful place .

 

  • Somebody in  Microsoft  did a great job of  integrating linux with windows  so much so that his "Mahual" conquered  Himalya and River rafted in Ganga . Congratus !

 

 

  • Mating season started  EBAY  bought Skype (no body knows why  ?)  , Yahoo baught del.ico.us ,Google bids for riya  .

 

  • Somebody very close to me reminded that being in a better College/Job/Company require to shed excess baggage of past . that special person taught me that I am still very very disposable . Thanks ,Lesson learned .

  • Rohan ,Vivek  got Engaged .
  • I learned how to cook chapatti it was easier than I expected.
I Can't remember  anything else of much significance .wait for my Predictions for Year 2006 .

Wishing all of you  a very Happy New Year


Wednesday, December 14, 2005

Lost In Transition

From (Astronaut, Scientist ,Entrepreneur, Lover )

To

( Driver,Manager,Husband )

Lost In Transition

When I was a Kid ,my dad used to live in Middle East due to job . every time before coming back to India, daddy used to ask us (by postal mail ) about what he should bring for us . almost invariably I used to ask for Rocket or Airplane . Every body in my neighborhood knew I wanted to become an astronaut. I really believed that someday I will step on moon. I will be first Indian to step on moon . ( I still have the chance to do that J )

Somewhere while growing up I lost my dream of becoming a astronaut . I don't really know the reason . I never cared to explore them . By the time I was in my teens I wanted to be a Scientist but after enrolling as a student of Science with Non Medical I focused on becoming a Engg. And then fornext two years of my life I eat, slept, breathed and smelled P.E.T / JEE .

During my college days I wanted to start a company and my folks were sick of hearing my plans, but currently I am trying hard to become a manager in my current assignment .

During college I was attracted toward a girl & wanted to be her lover ( FYI : she rejected me and I am thankful to her , because she could have done something more cruel , which someone else did to me recently ,& I am thank full to her also . but more on that later. ) and now my parents want me to be a husband of someone of their choice and I don't know how long I can withstand the pressure .

This is my story and I believe this can be the story of any other boy in our times . each of us sometime in there life want to be an Astronaut, Scientist ,Entrepreneur and Lover but more often than not we are reduced to Driver, Manager & Husband . Why ? from being a boy to being a Man what do we loose in transition ? is it inevitable ? do we have a choice ? Is this the cost of Growing up ? Lets see .

I think that one fundamental difference between the ambitions of our childhood and goals of
adulthood is of conformity . As we grow up we tend to become more and more conformist . I tell you this is a very cozy feeling when you know that you are one with the people around you . you are acceptable , you belong . we tend to believe that its safe to fail conventionally than to succeed unconventionally .

Of course we never admit it to our self and try to glorify our current position and I am not trying to prove that there is no effort or glory involved in the last three roles . all I am trying to find out is why we shed our goals and never realize it until its too late to do anything about it . All of us are working hard , all of us are busy and intelligent . so how on earth we can miss the point . why we scale down our ambition .

Local Maxim

One reason we never realize what we are doing is that often we are trapped in what I call a "Local Maxim". a short term win on the cost of a long term victory .I still remember how my friends used to feel down and out when they were not able to make it in Campus Placement in College . It looked like the end of world . Funny thing is even some girlfriends switched loyalties during this time .( well that was not shock to anybody it was expected in my college )

Another case in point is of my friend who was working in a company where his project was to write software to mine data from unstructured source of information like text file . just when his project was in most interesting phase he got an offer from another company and they were offering a huge jump in salary . he asked me for advice . he was in love with his current assignment but still he was making a lot less then his classmate or friend in US who is working on $/Hr basis in a valley based firm . I advised him to stay but under the pressure of family and wife he switched his job . He knew he will not going to enjoy the work but still he did it .He don't talk about his job now. he opted for a local maxim .

We all do it sometime or other . all of us are busy ,all of us are achieving something or other but our effort ,our victory our energy is not aligned with our long term goal . we keep penny so close to our eye that we can't see the dollar behind it .

One way to avoid the trap of local maxim is to have friends outside of work, industry, demographics and beyond your financial profile . As a sales person I have meet many top notch professionals who make a packet of money every month & budding entrepreneurs on shoestring budget (some time on serial credit cards) . Based of my experience I can tell you both teach you a great deal . its better than having friends who are only programmer in some IT firm. It gives you perspective and vision to look beyond local maxim.


Who wrote the Script of My Role

" You know someone said that world is a stage ,and we all must play our part ,

fate has been playing in love, with you as my sweetheart ,

Act One was when we meet I loved you at your first glance,

You read your line so cleverly and never missed a clue , Than come act two .

You got changed and acted strange and why I never know .

Honey you lied when you said you love me and I have no doubt on that

But I rather go on hearing your lies than go on living without you ,

Now the stage is bare and I am standing here with the emptiness all around

And if you are not coming back to me that they can bring the curtain down "

Elvis Presley In "Are You Lonesome Tonight"

Legend is that king Elvis was in love with a girl who was equally in love with him . but he was a Truck Driver @ that time .And no self respecting uptown family in USA like the idea of their daughter getting married to a truck driver . Girl finally ditched Elvis Presley to marry some one normal . later king wrote this song for the same girl who never cared to say a proper good bye to him before partying ways .Nobody really know who she was . and everybody knows such girls.

Now lets for a moment think like that girl . In Her shoes she might be taking the best most thoughtful and calculated move of her life .When she loved him she was a girl and all she cared was that boy should be good looking, caring and madly in love with her . but now she is a women soon she will get married and as a consequence will have kids. Now think of it will you like to raise your child in a house of truck diver . so the poor girl acted wise, she thought like a wife /mother /homemaker and married someone else . girl in her lost her voice . she grew up .

As we all grow up at some point our friends ,family ,society give us the script of the role we have to play . they define what you are supposed to do as a father , son, wife , husband and everything else . we tends to believe these script as a fundamental premise.

Every person is unique so should be the script of his life . But we forget to ask a basic question what we are supposed to do as a person ? we should have a purpose of life beyond playing these pre scripted roles . but sadly this is rarely the case .Most of us never try to explore our role and write its script . sounds like a Matrix .

Now think for a moment about another girl . Her name is Gauri Khan , wife of SRK . think of her decision of marrying SRK .An average looking guy, a struggling actor with no steady source of income and on top of all these he was from a different religion . she must have faced an hell lot of resistance from her family . every body must have tried to push those scripts about "Good Husband Material" down her head . but she opted otherwise . Why ? what is the difference between approach of Gauri & approach of the girl who ditched Elvis . Honestly only Ms. Gauri can answer that . I will not even attempt to guess .

We have many example of people who opted to write their own script . Sania Mirza , N.Kartekeyan, Sabeer Bhatia , Narayan Murthy ,Dhirubhai Ambani list is end less.

DNA of Enterprenuer (If Any)

An Astronaut moves in general direction there is no path for him to follow and a Driver drive on roads with the help of maps . an entrepreneur tries to create new market where- as Manager only optimize the returns on existing market . Lover symbolize adventure and Husband smell security .

As we grow up we tend to be afraid of taking unknown road , we don't venture in unexplored territory. We trade adventure for security . we trade surprises & excitement for predictability .we tend to believe that our sense of worth is function of our job, possessions, salary etc. we don't see it as something intrinsic to us . at that juncture , we loose our chance . that feeling of intrinsic self worth is the thing we loose in transition .

That is the only thing which makes the difference between living for work and working for a living . lets hope more of us are in First category . lets write our own scripts and lets live a firsthand life .

Saturday, December 10, 2005

Feed Reader In Gmail

Google is  now offering web based RSS /ATOM  feed integrator  bundelled with Gmail .  I can see a though time ahead for companies like newsgator.com . sometime back there was a rumor that Microsoft  is going to offer desktop based feed reader with Vistas and currently a crack team of Microsoft is sniffing web for possible targets . newsgator was surely one hot prospects .

i am wondering was it true . i am using web based newsgator for past sometime  i expected that any company looking to gain a footstep  in this sector will acquire it but they missed newsgator . perhaps they developed something inhouse .

what does it means for aspiring  Entrepreneurs  ? is era of your start up being acquired is over ?
i don't think so Google is in talk with riya ?

for companies like google  only thing that matter is the technology and  how good it integrate with there system . they will not go wacko  like MS did in buying  hotmail . No irrational exuberance this time .

watch out meebo.com  your time start now




 

Thursday, December 08, 2005

Trying meebo.com

just checkedn Meebo

www.meebo.com

Great site guys . its simply allows you to chat with your friends in yahoo or msn msgr buddy list without worrying about installing the IM Client . though there are some issue like speed and integration with yahoo voice . but its a great idea .

interesting thing is that its a Three (03) person start up and now along with riya.com its the latest buzz of tech circuit

do check it out
--
Prashant

Sunday, December 04, 2005

Confession of an HR Manager

It's been 1½ year since I joined WebPlains, during this time I have seen, talked and meet with a lot of HR Professionals. Most of them were handling the recruitment function for there respective organizations. Most of them were plain English speaking crap. Some were intelligent and very few were shockingly genius. All of them were frustrated.

In our age and today's market conditions I think this statement can be made just about any function in an organization be it HR, or finance or Marketing or Even Software Programming J. But I found a fundamental difference here. Most of the people in function blame HR for bad policy making and stuff. Whom does HR blame?

Theoretically HR's job is to Hire bright people , ensure they get right environment to work and help functional heads to do a fair evaluation of there performance . In short to manage Human Capital . So much of HR Crap !

I can bet this definition is written by some PR Agencies and it is not remotely associated with the actual job of an HR Professional. Based on my experience I can say that after Marketing , HR is the most hated group in a organization . HR is another thankless job . like the way I was intrigued by the people's attitude toward sales and discussed it in my previous posting here I enquired about the cause of this hidden resentment toward HR .

My quest for answer took me to a friend of mine. An energetic young man in his late thirties , working as a HR head of leading IT firm .his colleague call him "SAGE" .

when I discussed it with him he smiled and said " It's a dirty secret of business world . why do you want to know it ? " when I insisted he said that " I will tell you my work history and that will explain a lot of things " so we decided to meet on weekend for coffee at barista near Signature Tower, Gurgaon .

what he told me was really insight full . I don't want to damp the impact of his narration so I am trying to produce his account as it is for you in First person. here is his Story in his own words ,which is perhaps the story Evolution of HR in India .Read on…...


" I am an MBA in Social works from a B Grade Business School and I have around 12 years of experience in this domain .In initial years of my work life I used to work in a Big MNC manufacturing firm in Gurgaon. Over there management's expectation from HR Deptt was fairly limited . We were called personnel department . Our job was mostly of paper work . leave application tracking, payroll , group insurance and maintaining cordial relation with Union etc .fairly routine work . given my middle class background I was happy doing that. I was not involved in core group of company and I didn't harbor any illusion of shaping the destiny of company . truth of the situation was that I needed company more than company needed me .

Than there was a fad of Quality enhancement in my company suddenly core team was highly quality conscious and every where you began to hear terms like " kaizen , poke yoke , Six Sigma , TQM , ISO etc . people in-general were happy with the initiatives . some said its because we really want to be known as a quality manufacturer of auto components . some said its because of the teaching of some spiritual guru of whom our CEO was a disciple .

Some of my Sr. colleague who were eternal skeptic dismissed the whole idea of Quality and working condition enhancement as just another way to bring business . they said that our company want to have some business from the Japanese and Korean companies and these companies are very strict about the work culture and working conditions of there vendors . there stance was that it is not because our CEO wake up one fine day and realize that his employees are working in a filthy factory so it needs to be clean , prime motivation is to bag the order and collect the money. All this talks of loving your employee are absolute hogwash

I shrugged and dismissed that argument thinking that because these guys were working in bad conditions for past 30 years so this sudden change of culture might be a shock . it may be looking too good to be true so these guys are skeptical. After all you can't change much after a certain age . I should focus on younger workforce and ensure there buy-in for this projects .

I did it as a crusade and it was a success . but after a while the company fired a good lot of them and decide to fill the posts with temp workers . I was shocked an year back same core team was making a lot of noise about Employee being there extended family and crap . now even when all of the soon –to be - fired guys were doing there work properly they need to pushed out of the door.

I checked with a senior manager he said " Actually competition is brutal margins are wafer thin, so too increase our unit's profit we need to cut the operational cost . and the temp firm is providing the same set of workforce for 60 % of cost . "

I said "Workforce ?? its sounds too mechanical. we are talking about real living people here. who come to work here daily . how can you tell them the news ? and specially when we are still in profit . only margin is suffering because of market conditions . for god sake they are our extended family !! "

Manager smiled and patted on my shoulder "You believe that crap ? I thought you are much smarter than that " .

Yes I should have been smarter than that . I should know that Sr. Management's incentive depends on how much profit they show on quarterly basis . and buy this 40% saving there will be a 20% jump in profit and CEO will get a huge bonus . its all in numbers .

I did the bad work of breaking the news . it was terrible . it sucks!! there were some middle age workers who were there from past 20 years and they were so much part of this place that I can't even think of the factory without them and now I have to tell them to get lost . so that bloody CEO can have his annual bonus . To my great surprise episode went with a little agitation and lot of mourning . since that day everybody in plant was living in fear . Fear of being the next casualty of CEO s bonus . I was disillusioned . Job lost it's charm and I started looking for other options .

During My MBA I had done a project on " Managing a Diverse ,Cross Cultural Workforce " . somehow HR head of upcoming BPO firm noticed that in my CV . So in spite of my Manufacturing Industry background they gave me a job of Sr. Recruitment Executive . I was happy again . I thought that it's a new economy company , a knowledge economy firm . we all call each other buy there first name . we all are equal . it's a good place to be . it's not like my previous firm .

I was an idiot. This illusion lasted only for a week . after my induction and orientation course in BPO firm . my first assignment was to hire Cust. Support Exe. For a process which was being shifted to India . I got two set of envelopes in my cubicle . One was from Sales team in Head Quarter it contained details of process and client requirements and other envelop was containing Hiring guideline it was from our office.

Now if you want to understand the real meaning and philosophies of a BPO firm you should look at there hiring guidelines .

  • If the candidate is exceptionally intelligent or qualified , don't hire him
  • If the candidate is speaking good English and he look like a " good for nothing "bum hire him .
  • If candidate is a bit energetic and analytic and have many interest . Avoid hiring them as they will eventually get bored and will leave
  • While choosing among females prefer Single girl over married women and Outsider girl over Local girl.
  • While structuring teams ensure there is a proper sex ratio . make a point to put a single girl in the team of married guys .

I very well understood the reasons behind these guidelines but still I didn't expect them to written in Black & White . Needless to say I didn't lasted there for long . I stayed there for few years . I watched how bright young fresher were recruited in chunks. Stuffed in pigeon hole like chairs with a headset and do a grunt work and consider it a career . I did the bad work of designing the advertisements which claimed that " Join XYZ BPO " and change the world .

I have heard about sweatshops in Bangladesh but after working in BPO I can say I have seen it first hand also . was there a difference ? yes It was a sweatshop with difference it had a vision and scale . soon it was acquired by a global IT service giant .

I moved to my current company 3 years ago . Back than it was a start up we had a hard time convincing people that we are not a fly by night firm and there job is secure here. After my last two experiences as HR I didn't believed it too . still for the sake of job I keep on doing it like a zombie . We are a mid sized company now with a decent brand we need smart guys and can't afford to mess up with a single candidate on the ground cost cutting to boost profit , we prefer smart all rounder and intelligent people who can take a leadership role when we will expand in coming future .

When we will expand ? this is a Q I fear most . my experience tell me that when a firm grows beyond a certain size .people loose touch with each other and Well defined tightly defined process are put in place . we being to do a Cost –Benefit analysis for every thing we do ? and somewhere in the process firm looses its soul.

Ms Excel Takes control and Power Point goes in background . people cry " this is not the company I joined " and they are right .After IPO whatever is soul which is left in group is vanished away . HR again became a instrument to deliver good bad or ugly news in a polished manner .

I am afraid of the day cause I knew my job in the firm will be over that day . I will have to move on .

Now the secret of the business world which I said in the start . there are two secret

MNC or Domestic , New Economy or Old Economy , IT or Airlines every firm says that there people are there biggest asset . if that is true HR Person should be the most important guy in the company ?

Than why don't we ever see a V.P( HR ) elevated to the post of CEO ? Why ?

second secret is more of a observation. in any firm ,attrition rates shoots up dramatically 2-3 years after IPO . Why ?

I can think of only one reason Business is not about managing people , its about managing money . CFO & CEO Runs the show here . HR is just a tool, an instrument to dress up their deeds in such a way that it is presentable .

HR knows the real truth and still ask people to believe in fables .that's why people hate him . but believe me HR is as helpless as anyone else in company ."

This is the confession of a HR Guy . I really can't do much about it because whatever he said is true . If your company is different please share it with me . I will ask my friend to check it .

Till than , goodbye !!

UPDATE: There is an interesting discussion about this post on CiteHR Forum . Read it here

Saturday, December 03, 2005

Subscribing To Ad Sense

so finally after much much delay i subscribed to google "Ad Sense ". now google will send some advertisement in the banner on the top of page . and if any Great soul clicked on them i will be getting some money .

How easy !!! Isn't it ? I Love Google .

some of my folks told me that . Ads will be the most intrested thing to read on my blog :-) .
In any case its a win win deal .Now what you folks are waiting for ? Do your bit in making me a billionare and click on the link .

Friday, December 02, 2005

Few More Snaps From Shimla Trip

hey i missed some of the good photos so here are they

My Host @ Shimla Mr. Pankaj Parihar ( Burn the Dance Floor !! )
In Custody @ MallRoad (Usual Suspect)




Few more coming soon !!
Enjoy the Week End

Thursday, December 01, 2005

An Evening In Shimla

Hi
so fianlly i managed to get photo of my shimla trip on my disk . here are some of them rest i will upload soon . enjoy

Arial view of the city




one more view





on mall road ....................................








Wednesday, November 30, 2005

A day late & A dollar short: Microsoft In a Web based world

So the proverbial Cat is out of proverbial Bag, sometime back Bill Gate sent a memo to his staff, (Direct Reports, Distinguished Engg and Executive team). In this memo Mr. Gates acknowledged the threat of Web based application and alerted them about the upcoming seismic shift in the software industry. He also assured them that they have anticipated it (.net & Windows Live) and they are still in the leading position in the market.

Are they? Well on the face of it both of the claims are true. Microsoft had anticipated the trend but miscalculated the magnitude and velocity of change. One company, which was mentioned prominently and explicitly in the memo, was salesforce.com. Their CEO Mark Benioff sent a memo to his staff telling them that there time to take over the world has come. Its there hour of glory and now Microsoft doesn’t have a chance to stand anywhere in this Web service Eco system (Benioff called it Business Web) finally he shouted “Aloha” and concluded the memo.

All very (Yawn.) interesting.

As a web service enthusiast I admit Microsoft’s stance is good news for me. They have finally validated it as a feasible and sustainable way of doing business. With all its financial muscle and development bandwidth why is Redmond giant so afraid?

I think they are in real panic to make up for the lost time. They have realized that they were a bit late to respond to change and there delay can cost them dear. They are in habit of imposing their standards on developer community but web services are evolving on their own course. Microsoft doesn’t have the clout to mould it in their favor. With Longhorn in pipeline and Linux of its head I think Microsoft is having a little bandwidth available to actively monitor this arena. This alone explains the phenomenal rise of Ray Ozzie in Microsoft. They neither have time nor bandwidth to handle this they are basically “ A day Late & A Dollar Short “ in this situation.

On the second thought this situation is not new for them either. They were late in browser war and nearly gate crashed the party and killed the opponent (Read Netscape). But things are a little different now. In the past all the brilliant move of Microsoft were based on the strategy of “Operating System Integration” now as I mentioned in an earlier posting that OS Monopoly is not an (sustainable) advantage anymore.

Web service is alive: :Is Windows Dead??

It is commonly believed that any company which leads in one wave of computing is rarely a leader in subsequent wave. It’s hard to be on cutting edge of innovation if you have a big turf to protect. When a firm adopts “Process” mindset, innovation is usually it’s first casualty. So it’s easy to conclude that Microsoft can’t innovate and its end is near. True but not very true.

Bill Gates in his book “The Road Ahead” said, “We often overestimate what will happen in next two year and underestimate what will happen in next ten years. Market are by definition very optimistic on a short term basis”.

I agree, market work on a quarter –to – quarter basis and there memory is also limited up to previous quarter. I hear everywhere that company like writely.com & Goffice.com will be the replacing Ms-Office but when people shout that this is a new idea I can only scoff in pain. Idea of having web based office productivity software is perhaps as old as Internet itself. Nothing new here, Borland tried it in past and failed, Google said to be doing it and so does many other companies. These companies might have the technology to pull this stunt but nobody ever come up with the good enough explanation/strategy to offset the “My Data-on –your Server “ fear of enterprise customer.

If you look it more closely the very idea of Web service is not totally new. It’s just a next step in Mainframe-To-Fat Client-To-Thin client –To –Internet, series of evolution. . They are as some skeptic call them “Glorified Web Based Light weight vendor neutral API”.

Well the difference is that the buzz has caught a Grass Root fanfare. This time it is not confined in the realm of Enterprise Application Integration (EAI) only. As this is the “Hot “ Technology every smart developer wants to work on it and Microsoft has very little to offer him. Though they have .net but there standards are still an “Also Run” along with BEA, Sun One, WSDL, SOA and other dozen such standards.

Surprisingly all these consortiums are cooperating with each other up to now but I doubt it will be the same when there will be a mass adaptation of this techniques. Standards are still in flux and nobody know who will be the winner .I can bet that sooner or later companies will have proprietary implementation of some service specification and that will contaminate the open source culture of web service. The low level service may remain “open Source” but higher level, business critical service will be proprietary and so interoperability will be an issue. No matter what we love to believe we should remember that Software firms love to lock the customer. For them marketing is just the art of making better mousetraps.

Coming back to the question of Windows. I think the web service is a good, much needed but still and evolving technology and this hype will do much harm then good to it is still very far from becoming a viable way of business so any talk of being a windows killer is just crap. Windows is very much alive and if at all it will die its own death under the weight of Longhorn. We don’t need Linux or Salesforce.com to do it.

The only beneficiary of this saga is salesforce.com and Mr.Benioff. He has cashed this opportunity to secured some good lead and must have made a good PR and promotion stuff out of the memo I salute him for his business sense. The guy really knows how to make most out of the given opportunity.

Post Script: on last update Microsoft is pulling its act together they are sniffing the market for some desktop based feed reader, which they might provide free with Vista (Like IE). Still stuck to the old method of “Operating System Integration” old habits goes hard. If they can’t take desktop to web they will bring web to desktop. Its so typical Microsoft act. J

Sunday, November 27, 2005

Hello Delhi !! I am Back

So After Two days of Rock Climbing In Shimla & Himachal , i am back in Delhi . Trip was Damn good . for someone who is living in Gurgaon for past 3 years it was much needed to see nature at its best . high mountains ,greenery and you know view was breathtaking .

do you know how it feels to drive sumo at 4:30 in morning on a Fog clad mountain and see sun rising gradually through valley . I tell you it feels great . it was worth the trouble of waking up and taking a bath 4'o' clock in Morning . i feel a little bit more energised now to go through the clockwork of Delhi life for some time .

I think once in a while we should escape from this hustle bustle and be one with the nature . i wanted to share the photograph but right now . but forget to bring my Camera with me . you will have to wait for that . maybe in next posting tomorrow .

after this much needed break i can say "Hello ! Delhi I am back " . I will tell you details of trip soon . need to go back to work

bye

--
Prashant

Wednesday, November 23, 2005

Going To shimla

There was a lot of action @ workplace. So much so that my last posting  looks like to be irrelevant . but thank god its Friday tomorrow i am planning to go to shimla . a lot has happened and a lot of thoughts are cooking, fermenting inside my head  i will spit them out sometime later in the day today



-- 

Wednesday, November 16, 2005

Groundhog Day @ Work

Today I wake up to a dull morning. I wake up at 7:30 in but stayed in bed till 8:30. When maid arrived I have to drag myself out of bed. Sipped a cup of hot tea .I went through the drill of daily routine and rushed my way to work. I was not looking forward to going to office I kind of pushed myself toward it cause I didn't wanted to stay home either.

Today was not different from any other day in past few months. Life has reduced to this daily grind of home -office-client-home. I am working on a project, which is all ready behind schedule, but nobody cares as we have raced the money. Yesterday I meet a guy with whom I was planning an implementation rollout since past few months and he informed me that he would be leaving the company soon. He asked me to do a document for the purpose of "Knowledge Transfer" to new guy who will be replacing him next week.  I came to know he had resigned around the same time since we started this whole exercise of chalking out the rollout plan, defining the milestones & all that crap. Now I am supposed to do the fucking "Knowledge Transfer" to a guy I hardly know. But guess what?  I am neither sad nor angry. I have kind of accepted it as a sort of fate in modern day work order.

Sometime I feel life has reduced to this clockwork. I am only 27 if I assume avgas age of 60 I still have 33 long years of this drill. Ever heard of a movie called "Ground Hog Day " where Tom Hanks goes through the same day of his life again & again. Well I think I am also having a Ground hog day but I am not Tom Hanks neither I have Andy Mc Dowel around me.

Some time in reflective mood I wonder if that was the reason for which we are put on earth. I don't fancy my self as super hero or some thing who is there to save or change the world. I don't compete with the Gandhi, Hitler or Laden of world. But still I believe that I am here to make a small dent in world. But only dent I seems to be able to make is in my chin, when I smile  & I don't smile much unless I guzzle a beer can.

There has been a lot of noise lately in newspapers about the high attrition rate in Indian IT firms. People change their jobs more frequently and nobody knows why. Than they blame it on money. I don't think that explain it pal change jobs because change is the only kick they have in there life. Hard core process driven mindset has sucked joy out of IT firm.

Ever poured beer in glass? Well when you do that for initial 2-3 minutes it full of bubbles, it over flows than it settles down. Work is also like that only initial few months are full of excitement after that its like drink a warm beer with out bubble without fun. No body likes to drink a warm beer and eventually every beer became warm so the idea is to pour more often. Well isn't that make sense

So I concluded  that this is the time this beer has became warm. I should log on to Naukri.com and see the new beer in stores. But guess what they have blocked this site in our network and I am too lays to go to cyber café after work.

 

Tell me what to do? Wait for this beer to boil.

Live through the groundhog day and wait for my Andy McDowell

 



--
Prashant Singh
 

Thursday, November 10, 2005

Google Video

got an email from Google informing that they have launched Video search .  i jumped to check it out .  it was great until i clicked on a link  .it showed google video is not supported in your country
i tell you it sucks !! we are not geographically neutral yet in cyberspace

Can anybody explain why India is not allowing this search . problem is with Technology or Law . any way i will soon  find out a way to by pass this . will definitely inform you about that
till than
check it at

www.video.google.com

--
 
 

Sunday, November 06, 2005

Google Napster & Law : Is there a thread ?

 All of us love patterns. Pattern, routine, framework, predictability  .It give us a set path to live our life. Human race is by nature programmed to be conformist.  Most of the time we want our future to be a continuation of past only. Not only continuation but also past perfect continuation. J

I admit I like pattern too. In my personal life, my room, traffic on my way to work. I want a total pattern & predictability there. But I don't expect a pattern in few things like my girlfriends & Internet market place. In this respect past few months have been very amusing and puzzling for me. First I had no girlfriend for a month now and secondly the funny things happening around Google Print.

After recovering from a 4 yearlong slowdown in economy. Market is on high again. Veterans say that it's almost like mid 90's when entrepreneurs were hero and big ideas were everywhere. History seems to be repeating it self. Market has come a full circle. Yesterday Napster and Netscape was torchbearer of this spirit. Today it's Google. I agree. But some folks go a step further in their quest to find the pattern.

Recently Google Announced and rolled back its plans for Google Print. The grand vision of putting all the books in world for search was a dream comes true. If anybody can do it was Google for sure.
But after facing a huge protest form publishers and Authors Google decided to limit its plans to those books, which are already in public domain. A great idea killed in infancy.

Google enthusiasts, copyright lawyers and blogger have a field's day chronicling this saga, and as we are living in 90's like era again. It was not surprising that people compared Google Print to Napster. Victim of copyright law. Martyr in the quest of democratization of web, people give fancy titles to both companies. And a pattern is born. There is a similarity in both stories     a common thread. Is it? Is there a common thread here?
If yes than what is it? Lets see.


Honestly I have never used Napster myself. I only read about it. It was a P2P site for file swapping and people used to use it for exchanging mp3 files. It was a gross transgression of copyright law. Music companies sued Napster and it was forced to shut down and now it's working in pay per download way. Napster is dead but P2P file swapping is not. We have lime wire, kazza, and other file swapping sites on net. Nobody seems to bother about them.

Now it looks right to close down Napster as it was causing copyright infringement. But if you look at it more deeply you will find that closing down the Napster has nothing to do with copyright. Napster was a file swapping network nothing else. If I fancy myself as an Elvis Presley in waiting, I can record a song in my voice, upload it on the site and if anybody wants they can listen to it. Where is the issue?

Million-dollar Question is can an application service provider be held liable for misuse of his application?

 I don't think so. If that is true than we should close down AK47 factories in Russia as terrorist world over are using it. We should close down Gmail as any terrorist might use it for exchanging information. We should close down all tea stall and bars in downtown Bombay as most of the drug deals are scripted there. But we don't do that we only choose to shut down Napster. Why?

Now what about Google Print?  We all are going to library since childhood. "Soochna Kendra " in my neighborhood was my fav. Hangout in my teen. Do you think library as a copyright infringement?   I don't think so.

Now if your neighborhood library decides to make a little money by putting small advertisements on the walls of lobby. Will you cry foul? I don't think so. Google Print seems to be doing the same thing.

There is surely a pattern here. But I think most folks diagnosed it wrong. Pattern is not copyright, pattern is Money and power moneybags have to mould the law for their own good.

Problem with our law is that they are mostly based on interpretations. Courts in this case have supported the moneybag's version of law. Big business group in publishing, media and entertainment are afraid of the massive reach of Internet. A neighborhood library can help only neighborhood kids it can't serve whole world. But Google Print can.

 Publisher or record labels both are middlemen so they will be worse hit if singer /author find a platform to directly reach to Listeners / Readers. Both Napster and Google were morphing in to such platform. For any emerging hot technology like Google or Napster. this type of resistance in expected . so why did Google survived and Napster busted ? because Google is a listed company and have pile of cash to fight back . Its again the money factor .

Amusing observation is the timing of launch Google Print . it s very near to the announcement of goggle's  quarterly result . and you will be happy to learn that all this buzz , noise and cacophony over Google Print  has caused a 7 fold rise in goggle's stock . If it was a calculated move then  I  salute the marketing folks at Google. 


Moral of story :

Follow the buzz and you will find the honey &
all things boils down to money .


 


--
Prashant Singh

blog:www.knowprashant.blogspot.com
Ladies & Gentelman ! Take My Advice
PullDown Your Pants & Slide on ICE

Thursday, October 27, 2005

First Sketch

Hi !

Here is a sketch of mine. For those of you who have forgot my face this will make you relive the horror

this sketch is made by a 21 year old guy who happens to be deaf, dumb and his fingers were deformed. His story is really very inspiring .I will tell you about him in my next post. For now look and admire my beauty.

Wishing all of you a Happy Diwali

Prashant

Thursday, October 20, 2005

Leaders- The Situational Hero

 Yesterday  morning I was going to Faridabad,  I had a appointment there with one of our prospective customer who was interested in SkillPoint . I had never been to the city even though it is in vicinity of Gurgaon. I was expecting a pleasant excursion  as I knew that 40 Km road to Faridabad is dotted with green mountains and they look stunning in the morning . To avoid the morning rush hours I left my place a little early than usual and with in 30 minutes I was among  the hills . the view was really stunning . there was moderate traffic most of the people were urban couples coming to work in Gurgaon.  I heard there are lot of husband-wife couple who commute to Gurgaon daily and live in Faridabad because of low real estate cost .

All was going fine until at a blind turn I encountered a big jam . on enquiry I came to know that someway down the road  there is a truck with flat wheels  and that is causing the trouble . with ¾ of the road blocked by that truck people have to use only ¼ of the passage ,and with drivers from opposite directions locking horn with each other   they were not able to use even that much properly. Every one was honking the horn to the person in front of him and cursing the truck driver . I cursed him too and began to think that I should call the client and inform him about the delay .

Than suddenly a tall slender gentlemen in his mid fifties came out from a Maruti 800 behind me and ask me  what is the reason of jam ?  I told him the story of truck . He walked up to the truck and moved  around the gap . than he climbed up a  nearby rock and looked at the growing row of cars and bikes . than suddenly he did the unexpected ,he took total control of situation in his hands  . he requested the driver next to the truck to stop honking and move back his car by a 5-6 steps so that bikes behind him can move  ahead .than he did the same stuff with the bikes on the opposite direction . suddenly out of nowhere there was a small lane where 10-20 bikes crossed the bottleneck and in process made way for a big Tempo truck and a Mini Bus to cross each other .  After that the crowd which was honking aimlessly 10 minutes ago began to act like a well behaved and self organizing systems . some young men from a Call center cab come out and began to assist the old man . now traffic was slowly moving . what was looking like a long jam lasted only 15 minutes . Now the old man was on his way back to his Maruti 800, as he walked  past me I bowed and said " Uncle !! Well done. Good job !! " .He smiled in acknowledgement and said " Beta !! hum sab ko office jana hai khade khade intazaar karne se kaam tou nahin chalta hai " ( Son !All of us needs to reach office on time , standing here and waiting is not the solution )

One may say this is a normal incident it could have happened anywhere in India and I am sure each one of us have seen the old man in one form or another . but if we look deeply on chain of events  you will notice something strange and interesting.  The  commuters which  were stuck in that jam were of various types . there were highly educated cosmo – couples in there SANTRO Xing , day laborer in tempo , BPO executives in Qualis , IT Sales person like me on Bikes and old man in Maruti 800 .

All of us were facing the same problem "The Unexpected Jam " but our reaction to the problem was totally different . I thought of calling the client and informing him, Cosmo couple in Xing thought of bad roads and cursed the system, govt ,driver and might  tell his wife how during his 10 years of stay in USA there was never a single traffic jam . Day laborer in temp were busy smoking the "bidi " and oblivious to all this BPO guys were sleeping in there cabs and listening to Radio Mirchi. None of us did any thing .

 

But this old man , who had a slight limp in his walk . took the charge and solved the problem . What was the difference between the old man and rest of the crowd . The difference was of a attitude . We were the cribber ,whiners and finally followers and

He Was a  Leader .

 

Anatomy of a leader :

Any body who would seen that Old Man  out side of that situation might not think of him as a leadership material . he was old , seemingly fragile and was walking with a limp. He doesn't fit in our mental model of a leader . big question here is that what do we think when we think about leadership ? usually we think of  enigmatic personality ,great oration , great vision and greater sacrifice and the list goes on . any body who wants to act like a leader should have either or all of these traits . than only  we will accept him as leader and follow his instructions . This is the real problem psychologists call this "The Warren Harding Error" .

So when we are faced with a situation in personal, public or professional life which demands us to play the role of a leader and if our own idea of our personality doesn't fit in the prototype of  leader we think that we are not cut out to do it . we wait , we crib, we whine , we complaint , we accept  & we follow .

We often confuse leadership with the image of successful leaders we know or we read about . The old man I meet today was not a leader in that sense. Thinking about his action I can say a leader is one

q        who doesn't accept the things as they came up .  

q        He doesn't find himself helpless in the time of adversity .

q        He takes initiative

q        He need not necessarily be excessively vocal or pushy or arrogant

q        He never sit around and complaint .

q        He might be working for his own benefits/ necessity and good of other might be a byproduct .

q        Leaders drive Maruti 800

 

Sometime in  our lives , We all face a situation where we need to rise up and take action , there is always a chance of being rejected, being ridiculed, or laughed at but like the old man in my story we should do what is right .

All of us might not be the born or natural leaders but I think  most of us can be situational leaders . next time when ever I will face a situation like the one I face today I will try to play the role of Old Man and I hope that you will also try to do it .


Wednesday, October 19, 2005

SANIA OR IT: What Does Brand India Stands For ?










Very recently I finished a book titled " The World is Flat " by Thomas Friedman. It is one of the most eye opening work on globalization and its impact on our day –to-day life that I have ever came across. This book explain how India and other Asian countries are emerging as a preferred destination to outsource most of the work in America and how it will effect the common man in both countries.

Now we all know what globalization is. We are hearing of it since we started reading Economic Times and watching "The World this week " on Doordarshan. But if my neighbor's teen age son asks me what globalization means to him ? I had no answer. I can't possibly explain him. But I am sure Mr. Friedman can.

Somewhere in his book Friedman says that during his teenage years, mothers in America use to say to their children " Son!! Eat this food properly because in India there are many children of your age who are not lucky enough to have this"

Now his wife tells their children "Son! Study Mathematics properly. Because there are many children in India who can study harder than you and will take away your job for half the salary ". From the object of pity Indian seems to suddenly morph in to object of fear. As an Indian it inflated my ego like anything. I am from a country, which is flavor of the era; I am living, breathing the spirit of Brand India. India is Hot.

Swollen with the pride I begin to ponder where else Brand India is making its presence felt other than IT /ITES. Manufacturing? No, China is stealing the show there. Textile? Same china Factor. Cricket? Yes but not what it used to be. Tennis Yes! Sania is talk of the game .She is may not be number one but she is undisputed Queen of Hearts. At the young age of 18 she is already creating history. She is an ICON of youthful spirit and Epitomize "Can Do "attitude of our country. I jump to conclusion that both Sania & IT/ITES represent the Brand India.

But here irony of the situation hits me on my face. S it fare? Does both phenomena (BPO and Sania Mirza) really represent the same thing? Or is it the two entirely different façade of our Nation?

As a coincidence I am writing this piece at 8 'o' clock in night while waiting for a client of mine who owns a Call Center. I see guys and girls brimming with confidence moving around in lobby. They are of same age as that of Sania. Yesterday I was going through their job postings at Naukri.com. They are looking for every body that is graduate and can speak decent English. Their job is to handle Inbound call for a large US based Firm. They have 2000 employees on their payroll in India doing same stuff. Prior to this process shifting to India the same stuff was perhaps being done in some US City by Equal or more number of people. Most of them were college dropout, with lesser IQ than their Indian counter part. Still they use to draw at least 100% more salary and benefits. One can attribute the wage difference to currency conversion rate but there is something more disturbing here than Dollar to Rs ratio.

BPO is just another tool used by MNC to increase their margins and cut operational cost. Most of the firms who outsource their work to India do it because they can't afford to remain competitive in USA if they have so many people working for them under US labor law with minimum wages compulsion, health care compulsion etc. so they send the work to India. Now here we love to believe that we have beaten American in their own game and Mr. Friedman reinforce that viewpoint that it's a victory of sorts for our country. He may be right. I don't deny the importance of BPO to Indian economy. My sincere thanks goes to every US firm who trust Indian firm to handle their work. But at the same time we shouldn't't believe too much in our own cost advantage based lead. Because there will always be countries with lower wages and cheaper currency. We should remember that we have a very fragile lead we haven't really played and beaten American on level playing field and by playing under same rules.

That's precisely what Sania has done she has chosen a game dominated by Firangs with no Indian role model to look up to and made her own road. Playing under the same set of rule and standards. She too is feared by her opponents but not because she choose to accept the equivalent prize money in Indian rupees. Her advantage is long lasting. It is not circumstantial. She stands for the face of India, which doesn't ask for Favors. She is personification of our country looking in to eyes of world and saying, " Make no Mistake! I am as good as you are ". Her T Shirt bluntly declares, "Well Behaved Girls don't make history ". And she is actually making history.


Indians in US, start companies like juniper, hotmail, junglee.com, ebay.com, sycamore networks, SUN, intellicorp etc. and invest in startup like Google, Skype and other product based business. But when in India they start an IT Service firms. Why?? What do we lack? Why we don't have a world class IT product coming out of India. Israel is a small country but still they have more than 50 firms listed in NASDAQ all of them in IT Product space . In India we have only 2 or 3 firms listed at NASDAQ .why ??


Problem is with our attitude. Recently in a conference in US some reporter asked CFO of a Fortune 500 firm that what is his views about Indian Programmers & Managers. His one line reply was " Humble & Hungry " and it was printed in an Indian newspaper with pride.


I sincerely believe that my country has a millions of Sania Mirza, Narayan Kartikeyan, Sabeer Bhatia, Tarun khosla, and, Pramod Haque,Ram Sriram , Vishwanathan Anand Moninder Singh (from IIT K ) .Only thing is we need to give up our submissive mindset ,be aggressive and take risks, go out and play heads on.


We are really in the process of making history. Choice is ours. Whom do we want to choose our brand ambassador Sania Mirza or Humble and Hungry IT /ITES Executive. .


World is indeed Flat. We can't go up or down but still we have to answer where do we want to go today? For me I want to go with sania. I hope you will join me.


--
Prashant Singh

Monday, October 17, 2005

iPod -A Case Study in Apple Way of Innovation


Last week  Apple launched its much awaited  Video iPod . Now in   $299 you can buy this marvel of electronic miniaturization and enjoy your Fav. Music video or Television show on the go. Apple C.E.O  Steve Jobs unveiled it at a jam packed auditorium in San Jose ,California . It will hit the stores soon and people will fall for it . Hats off to Jobs and his team .

 

All over the net I see observations like " This company surely know how to innovate " ."Apple never run out of big idea " . " T hey have innovation in there DNA " . " This will bring back the glory days of  Apple " . "After sick GUI of  Microsoft .. it's a  refreshing change "   &  " I wish I could be slim like iPod "  J

 

I am  amused . I am not saying that jobs and his team has done a bad job or Video iPod is not a milestone . I agree totally with this basic premise .what I didn't subscribe to is the theories people weave around it .   I can understand most of the comments as the euphoria of  launch .it will die its own death . sale of the gizmo's will shoot and will reach a plateau. We will power on our PC's and will start working on windows and   some of us will be hearing the latest song on iPod   . For me I will look forward to the day when I will be rich enough to buy it or when iPod will be cheap enough that some of my friends will gift me one on my birthday ( It's on 24 th of March) .

 

But over the course of last few years I have seen that one school of thought is gaining ground that Apple is the only company which knows   how to innovate .it's the only company which can launch ground breaking products. Well ..I disagree ! I don't think that Apple is the most innovative company around or there way of innovation is the best one .

 

 

Ways OF Innovation : Worst Among the Equals

 

Some time back the whole IT industry was divided in to two school of thought over the issue of Product development ideology . These two school of thought were poles apart from each other. Eric Raymond explained them in his seminal work   "Cathedral And Bazaar ".

 

In cathedral way of product development  company develop every thing   in-house under a veil of secrecy and the commercial right  of  product rests with the organization .Microsoft is said to be a champion of this ideology . critics   argues 

That in this system the idea which sees the light of the day is the one which insure most revenue generating potential .   some time best technical break through is buried because it is not aligned with the business model of the organization . people also describe it as a equivalent  of Capitalism in Hi Tech market place . This school of thought   leads to monopolies and ultimately user  suffer.

 

 

 

Other way of developing a product in Hi Tech is called Bazaar where product development is responsibility of the community . the blue print and some time source code belongs to community . they argue , they code , they refine and they use the product . Advocate of this methodology claims that because of peer reviews and diversity of perspective available in this system the resultant software is more robust and more flexible . Linux is a champions of this philosophy and after reading   Cathedral And Bazaar , than  CEO of Netscape Marc Anderson got inspired with this framework and threw the complete source code of Netscape   browser in public domain . this system leads to a more collaborative development of software and user have more control over his destiny .

 

 

So which way is suitable for you ? there is no correct answer . it depends on who are you ? and what you want to accomplish ?   but what disturb me is how thoroughly we confuse and often misuse the word" USER ".

 

In both of the definitions END  USER is described as someone who is playing an active role . but the truth is that in real life User of the software is the most passive player in the game . He simply accepts what is offered to him . he is oblivious to the philosophies which goes in building the application. All he cares is that it should work . Linux may be a free OS but still it is Programmers OS not users' OS . The responsibility of Linux community is toward the programmer not the end user .

 

Half of the folks I know are curious about Linux but they can't try it because it is not easy to install or there neighborhood AMC guy doesn't support Linux and The device driver of a particular printer is not shipped with it . this kind of chaotic and self organizing model has a basic flaw that everybody wants to do what they enjoy most and nobody wants to do the dirty work of support . so in spite of being free the maintenance and operating cost of Linux goes up.

 

similarly Microsoft way of product development is nothing but the way to develop better mousetrap . Only time Microsoft listen to market is   when user find a better alternative. During  the war of browser with  Netscape    It took them approx  one year to come up with there version of improved IE shipped "Free"  with windows operating system . but since then the innovation is stopped. they didn't even cared to add a simple feature like tab browsing .

 

 

Crux of the problem is not how to innovate ? but Why we innovate and what to do after you innovate ? Xerox PARC lab invented the Mouse based human computer interface paradigm which started GUI era of computing . but Xerox never benefited from its research . corporate sponsored research in various labs. Fails to morph in to any commercially viable product . Problem is how to aggregate the outcome of   innovation  in your product offering .

 

 

One possible solution is to foster the communities  of user or product enthusiast and hear there remark properly . it is a hybrid of both world.   community can be on volunteer basis where targeted user of the product comes at a platform and discuss the problem and road map for product . some company call it focus group testing .   In his  best selling book "The Tipping Point " Malcom Gladwell gives a dazzling description of such focus groups and there effect on the product acceptance . Important point here is that this focus group should have enough diversity of thought in them   and it's proceeding  should be moderated by the organization. Leading companies like StarBucks, Casio, Harley Davidson   said to have tried this format .

 

 

These communities can also be on incentive basis like  leading French drug company    Elli Lilly  often put a tough problem in drug research  before its focus group of enthusiast and announce a bounty for who so ever   solve it .this hybrid model is called Communities of Creation .

 

Coming back to the question of Apple  now under which section you will put Apple Cathedral or Bazaar or "Communities of Creation". Apple's charismatic CEO jobs tries his best to   distant himself from Microsoft and pretend to world that he is a champion of Community way of product development . but none of Apple's product were discussed in public forums ever. there   product development happen behind the  four walls of there office and Steve unveil the product one fine day . Even they don't have  a framework for capturing the user expectation .May be for the kind of work they do it is   right also. After all who among us can articulate a need of iPod before actually seeing it . When it comes to choosing the philosophy for product development Apple is no different from Microsoft   . Still we have raving fan club for the company. Why ??

 

One reason is that most of the end user doesn't understand   the technology so when you have to sell something to them you can't sell it on the technical merit   only. You need a story, a myth and a need to show them a way to  participate in something which can change the world . Then in most   CEO of the company  comes in to the picture. For most of the folks   Microsoft is Bill Gates , Sun is Scott McNelay ,Hotmail is Sabeer Bhatia and Apple is Steve Jobs . they superimpose the persona of CEO on the complete product range .

 

iPod is basically a extension of Mr. Jobs's  larger than life personality . Now when you look at Steve what do you see ? a Silicon valley Kid fighting the Corporate America , a die hard romantic trying to create a new world , a man in denim and sweat shirt   up against Pinstripe  suit . a visionary ,a non conformist  Galileo of our age with a entirely new and refreshing way of doing thing . the Un Sung innovator     waiting to get his due and his glory .

 

As I never had a chance to meet Steve so I will not comment on how true these things are ? they might be true and 100 years from now mankind may realize its foolishness . but as I am something of a Tech Salesman myself I can tell you that this is a dangerous practice to tightly associate the CEO and brand with each other. you can have only a mortal brand this way.

 

This precisely is the thing which went wrong  with   Apple again and again . there brand inspire and excite to only a particular class of user which connect with the Steve's  personality but in doing so it alienate rest of the world .so there product became elitist and never mange to cross proverbial Chasm of Software market .

 

For me the simple rule of thumb is Do guys in Taiwan or Guys in Nehru Place find your product worth copying ? if yes . than you have a truly groundbreaking product, rest is fad . fads of varying lifespan. No wonder Dell's  CEO dismissed iPod before even its full launch.   does he know something which we don't ? Yes . He know the core of Apple ethic which is both its strength and weakness .

 

I am a very big fan of Steve , his is the greatest comeback act in the recent Corporate History . His folk hero like image is something to die for . his recent speech at Stanford is most inspiring thing I have ever read in print . but all this is spilling over   to Apple which I think is not the best way to go about it .

 

" Never link your brand with yourself. you may die one day but your brand will live long after you are gone."

 

 

 

 


--
Prashant Singh

blog:www.knowprashant.blogspot.com
Ladies & Gentelman ! Take My Advice
PullDown Your Pants & Slide on ICE